Not Sure Who Needs to Hear This, But...

A collection of signature affirmations and empowering essays on self-love, inner peace, growth, and more from the founder of the popular Instagram and media entity WE THE URBAN.

"Be proud of your growth. This version of you has a lot less tolerance for the things you used to accept, and that is a beautiful thing."

Since its inception, WE THE URBAN has established itself as a platform centered on healing, in all its many forms. Founded by Willie Greene, WE THE URBAN posts uplifting and inspiring quotes that encourage self-love, many of which are accompanied by the message, "Not Sure Who Needs to Hear This, But . . ." Gaining traction during the first lockdown of 2020, these affirmations have gone on to touch the lives of millions, whether they're sharing posts with friends, saving them as gentle reminders, displaying them on walls of their homes, classrooms, and offices, or incorporating them as cherished parts of their daily routines.
Willie extends the ethos and magic of WE THE URBAN to this compelling collection through powerful essays interspersed with the platform's signature quotes and affirmations, many appearing exclusively in this book for the first time. Bringing readers through the ebbs and flows of the human experience, these pages venture through the process of finding inner peace, attaining the love you deserve, unlearning negative perceptions of yourself, and so much more. This book is not just a read; it's an experience. Empathetic, inspiring, and empowering, it's a daily companion for anyone on the journey toward self-love, self-acceptance, and self-liberation.

In 2009, at just fourteen years old, Willie Greene founded WE THE URBAN from his bedroom in North Carolina. What began as an online community celebrating fashion and art, notably championing Black creativity, soon became Tumblr's first blog to transform into a nationally syndicated print magazine. Evolving with time, Willie shifted towards a more vulnerable, authentic, emotionally intelligent content strategy, offering daily introspective and inspirational messages, often stemming from his own real-time, real-life experiences. These resonated worldwide, particularly during 2020, as WE THE URBAN emerged as a sanctuary for millions seeking comfort and healing through life's challenges. Today, with over one billion impressions across Instagram over the years, WE THE URBAN stands as one of social media's largest destinations for empowerment, guiding the world towards self-discovery and resilience under Willie's leadership as founder, writer, and designer.